The Metrics That Matter On Your Career Site

In today’s workforce, data-driven decision-making is a significant method for HR professionals to add economic value to their organisations’ bottom line. Measuring how effectively your careers page works is one of the most important ways to do this.

The Dos and the Don’ts of the Perfect Job Ad

Woman using a laptop to browse the Apply Direct career site platform at a modern workspace

More than 1.6 million results are rendered when you Google “how to write a job ad”. Most job ads start with boring company information then list requirements – this approach is far from optimal.